KiDD SUGi

Visual Direction / Photography / Postproduction

Drawing inspiration from the sound and visual culture of 1990s hip-hop, this project explores the dialogue between nostalgia and contemporary identity.

For KiDD SUGi’s vinyl booklet, I developed a photographic direction that references the visual language of 90s hip-hop photography while remaining firmly rooted in the present.

Rather than recreating a specific era, the intention was to reinterpret its aesthetic codes through a contemporary photographic perspective.