When advertised, silverware is usually shown in use. However, new designs deserve to be staged as objects in their own right.

Thus, the idea is to turn a single piece of cutlery into a sculptural still life.

Individual pieces are isolated against green, balanced in slightly unexpected positions and are photographed under a sculptural top light. Large-format film tonality, restrained color and visible grain give the series a tactile, quiet luxury character.

Speculative concept for Westwing ‍

Mockup in-store integration.